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Our Services
for startups
Build Revenue the Right Way, at the Right Stage
Founders rarely lack commitment. What they often lack is a precise understanding of where they are in the lifecycle and what that stage actually requires. Reditus helps you determine your true readiness, align your motion to the right stage, and build a revenue system that can grow with you rather than fight against you.
We help startups:
- Diagnose stage and readiness using the Reditus Startup Lifecycle Model
- Validate ICP, message, and problem quality during Market Co-Creation
- Establish real evidence of PMF before GTM spend
- Build initial pipeline and close your earliest deals
- Build early, stage-aligned revenue systems you won’t need to rip out later
- Design the early funnel, qualification, motion, and handoffs
- Make your first revenue hires successful instead of overwhelmed
- Operate your early revenue function until it can stand on its own
We engage through:
- Fractional or contracted team support
- Diagnostic assessments
- Stage-aligned system design
- Founder and team advisory
- Hands-on execution where appropriate, including early pipeline development and closing initial deals
If you’re tired of burning time and capital without seeing durable progress, let’s diagnose where you actually are, and what system you’re truly ready for.
For VC’s and Investors
Clarity, Alignment, and Capital Efficiency Across a Portfolio
Capital is most effective when companies understand their stage and act accordingly.
We help investors bring consistent evaluation, alignment, and operational discipline to portfolio companies, giving founders a clearer path and improving the predictability of outcomes.
We help Investors:
- Assess the true stage and readiness of portfolio companies
Identify misalignment between stage and GTM strategy - Reduce premature spend on sales, marketing, and headcount
Improve underwriting and post-investment support - Strengthen follow-on readiness (especially pre-A and pre-B)
- Provide founders with clear, evidence-based roadmaps
- Create portfolio-wide consistency in definitions of progress
Investor engagement options:
- Portfolio diagnostics
- Company-specific lifecycle assessments
- Founder + revenue-leader advisory
- GTM and repeatability audits
- Ongoing support across selected companies
When everyone uses the same language for stage, evidence, and readiness, decisions become clearer and capital goes further.
Fund & Founder Programs
Training, Workshops, and Keynotes
We support funds and founder communities with programs built around the Reditus Startup Lifecycle Model. These sessions give leaders a shared vocabulary for stage, readiness, and the motions appropriate for each step of the journey.
Programs include:
- VC and investment team training
- Founder onboarding workshops
- Portfolio-wide stage-alignment sessions
- Keynotes for accelerators, LP meetings, and ecosystem events
- Custom programs for funds, studios, and entrepreneurship centers
These sessions create alignment across teams, accelerate decision-making, and help founders understand what their company is, and isn’t, ready for yet.
How We Work
Our approach centers on one principle:
The right system only works when it’s built at the right stage.
Across all engagements, Reditus combines operational experience with a rigorous, stage-aligned model of startup readiness to create clarity, reduce waste, and build revenue systems that last.