Reditus Group Blog

How to Handle a Customer Who Refuses to Pay 

Pay Me Please For B2B tech startups, effective cash flow management is crucial to sustaining operations and fostering growth. However, one challenging scenario that can disrupt this flow involves a customer who refuses to pay. This situation not only strains financial resources but can also consume considerable time and effort.

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Before Hiring Your First Sales Rep at a Startup 

Introduction When you’re ready to hire your first sales rep at a startup, it’s a step that signals readiness for growth and a crucial milestone in your journey to generate substantial revenue. The urgency to bring revenue in the door—to fund product development, scale operations, and accelerate growth—is palpable and

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Fast Forward: How Fractional CROs Accelerate Sales 

The Startup Scramble: Speed is King The startup game is a race against time. Securing funding, building a product, and acquiring customers all need to happen before your rivals do. But revenue generation can often leave young companies stuck in low gear. Hiring a full-time Head of Sales seems like

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Why Every Early-Stage Tech Startup Needs a Part-Time VP of Sales 

Introduction For early stage startups, the right leadership has a major impact on the company’s trajectory. For early-stage US-based B2B tech startups (or even small-to-medium foreign B2B tech companies looking to penetrate the US market), hiring a part-time VP of Sales—also known as a fractional CRO (Chief Revenue Officer)—can be

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Focus is Crucial for Startup Revenue Growth

Introduction Here at Reditus, we talk with dozens of startups every week. Achieving stable and sustainable revenue growth is the dream of every one of them. For startups, revenue growth isn’t just about making money; it’s about survival, scalability, and ultimately, achieving their mission. In this blog, I’m going to

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Unveiling Effective B2B SaaS Customer Retention Strategies for Startups

Introduction In the world of B2B SaaS (Business-to-Business Software as a Service), customer retention is the cornerstone of sustainable growth. For startups in this space, mastering customer retention strategies is not just a choice but a necessity for survival and success. In this blog post, we’ll delve into the intricacies

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