Deep Domain Expertise Is Crucial for B2B Startups
King of Your Domain A great idea and funding are often seen as key cornerstones of startup success, but true success also requires the startup team have deep domain expertise. One recent engagement we had at Reditus Group highlights how this crucial element can derail even the most well-conceived business plans. We worked with a […]
How to Handle a Customer Who Refuses to Pay
Pay Me Please For B2B tech startups, effective cash flow management is crucial to sustaining operations and fostering growth. However, one challenging scenario that can disrupt this flow involves a customer who refuses to pay. This situation not only strains financial resources but can also consume considerable time and effort. In this post, we will […]
Mastering B2B SaaS Customer Retention Strategies for Startups
Winning the Long Game with SaaS Customer Retention Acquiring new customers may feel like the ultimate achievement in the B2B SaaS space, but it’s just the beginning of a longer journey. The real victory lies in retaining those customers, transforming initial signups into loyal, long-term users. Startups in the B2B SaaS market must approach customer […]
Is the current generative AI boom just a later generation’s dot-com bubble?
Introduction I’m dating myself, but I got my IMBA and re-entered the workforce in 1998—into the software industry. I experienced first-hand how the lead-up to Y2K coupled with the advent of widespread internet usage created a huge boom of irrational behavior in the tech sector in the late 90’s. Today, I speak with a dozen […]
SaaS Industry Trends for 2024: A Virtual Fireside Chat
by Tim Koopmann, Craig Watkins and Zach Gossin Snow was on the ground in Northern Virginia and Iowa, while South Georgia dipped into the high-20’s. The three Reditus co-founders Tim Koopmann, Craig Watkins and Zach Gossin, took the opportunity to relax indoors and enjoy an informal virtual happy hour while discussing the year ahead. With […]