Market Segmentation for Startups: Navigating Common Pitfalls and Best Practices 

Introduction Market segmentation is a fundamental aspect of business strategy, especially for B2B tech startups looking to carve out a niche. Effective segmentation allows startups to focus their sales and marketing, and to tailor their products and services to the needs of specific groups. This enhances marketing efforts and improves customer acquisition and retention. However, […]

Before Hiring Your First Sales Rep at a Startup 

Introduction When you’re ready to hire your first sales rep at a startup, it’s a step that signals readiness for growth and a crucial milestone in your journey to generate substantial revenue. The urgency to bring revenue in the door—to fund product development, scale operations, and accelerate growth—is palpable and understandable. However, it’s also a […]

Fast Forward: How Fractional CROs Accelerate Sales 

The Startup Scramble: Speed is King The startup game is a race against time. Securing funding, building a product, and acquiring customers all need to happen before your rivals do. But revenue generation can often leave young companies stuck in low gear. Hiring a full-time Head of Sales seems like the obvious answer, but it […]

Why Every Early-Stage Tech Startup Needs a Part-Time VP of Sales 

Introduction For early stage startups, the right leadership has a major impact on the company’s trajectory. For early-stage US-based B2B tech startups (or even small-to-medium foreign B2B tech companies looking to penetrate the US market), hiring a part-time VP of Sales—also known as a fractional CRO (Chief Revenue Officer)—can be a game-changer. Here’s why. Understanding […]

Focus is Crucial for Startup Revenue Growth

Introduction Here at Reditus, we talk with dozens of startups every week. Achieving stable and sustainable revenue growth is the dream of every one of them. For startups, revenue growth isn’t just about making money; it’s about survival, scalability, and ultimately, achieving their mission. In this blog, I’m going to delve into the importance of […]

Unlocking Growth: The Advantages of Outsourced Sales and Marketing for Small B2B Tech Startups 

Introduction From disruptive innovations to groundbreaking solutions, startups are at the forefront of driving change and reshaping industries. Yet, amidst the constant innovation, lies the challenge of establishing a foothold in the market. For small B2B tech startups, this journey becomes even more complex, from limited resources and constrained budgets to evolving customer demands and […]

Unveiling Effective B2B SaaS Customer Retention Strategies for Startups

Introduction In the world of B2B SaaS (Business-to-Business Software as a Service), customer retention is the cornerstone of sustainable growth. For startups in this space, mastering customer retention strategies is not just a choice but a necessity for survival and success. In this blog post, we’ll delve into the intricacies of B2B SaaS customer retention […]

Is the current generative AI boom just a later generation’s dot-com bubble? 

Introduction I’m dating myself, but I got my IMBA and re-entered the workforce in 1998—into the software industry. I experienced first-hand how the lead-up to Y2K coupled with the advent of widespread internet usage created a huge boom of irrational behavior in the tech sector in the late 90’s. Today, I speak with a dozen […]

The State of the Fractional Executive Market [Interview]

Interview with Joe Buchanan, CEO and Founder of FractionL There’s been a lot of buzz around fractional executives recently. We decided to catch up with Joe Buchanan, Founder and CEO of FractionL, the leading fractional executive placement firm that matches executives with part-time jobs. Joe gave us some background on the industry and its current […]

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