Read Craig T. Watkins' Blog Posts

Craig T. Watkins / Managing Director & COO

Craig has extensive experience building revenue-generating teams from the ground up. He brings over 25 years’ experience in both small and large technology companies. Craig’s focus areas are Customer Success, Account Management, Marketing, Sales Engineering, Data Analysis and Team Organization/Administration.

Conquering the Cloud: A Comprehensive Guide to SaaS Growth Strategies in 2024

CONTENTS: Introduction  Understanding Your Foundation: Product-Market Fit and Customer Centricity Marketing Arsenal: Attracting New Users Lead Generation and Nurturing: Fueling the Acquisition Engine Navigating the Complex Sales Cycle: Tailoring Strategies for Success Nurturing the Vine: Engagement and Retention Expanding Your Horizons: Growth Strategies for Different Stage Conclusion Introduction The B2B

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Unlocking Startup Success: Understanding the SaaS Magic Number

In the dynamic landscape of startups, founders are constantly navigating a sea of metrics and ratios to ensure their venture’s success. One such critical metric that has become a cornerstone for evaluating a SaaS (Software as a Service) company’s health and growth potential is the “SaaS Magic Number.” In this

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Fractional Revenue Team: A Cost-Effective Solution for Business Growth

In today’s competitive business landscape, achieving sustainable revenue growth is a constant challenge. Companies of all sizes are looking for innovative ways to optimize their sales and marketing efforts, drive lead generation, and ultimately increase revenue. This is where the concept of a fractional revenue team comes in. What is

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Build your GTM Strategy on Customer Success Goals

In the rapidly evolving landscape of small B2B tech companies, achieving sustainable growth and stability demands a carefully crafted Go-to-Market (GTM) strategy. Amidst the many considerations, integrating robust customer success initiatives becomes a strategic imperative—and one that most companies do poorly from the beginning. This blog explores the pivotal role

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