Read Tim Koopman's Blog Posts

Want to Lose a Customer? Here’s How! If you’re eager to send customers running for the hills, all you have to do is drop the ball on a few key fronts. But for those who want to avoid the costly churn and never lose a customer, let’s dive into the

Too Many Day Jobs? Are you the founder or leader of a small B2B startup? Is founder-led sales weighing you down, keeping you from other priorities? If you’re like most founders, the only thing you like about sales is when you get to talk about your product or service and

The Startup Scramble: Speed is King The startup game is a race against time. Securing funding, building a product, and acquiring customers all need to happen before your rivals do. But revenue generation can often leave young companies stuck in low gear. Hiring a full-time Head of Sales seems like

Introduction For early stage startups, the right leadership has a major impact on the company’s trajectory. For early-stage US-based B2B tech startups (or even small-to-medium foreign B2B tech companies looking to penetrate the US market), hiring a part-time VP of Sales—also known as a fractional CRO (Chief Revenue Officer)—can be

Introduction In the world of B2B SaaS (Business-to-Business Software as a Service), customer retention is the cornerstone of sustainable growth. For startups in this space, mastering customer retention strategies is not just a choice but a necessity for survival and success. In this blog post, we’ll delve into the intricacies

Introduction In the constantly changing landscape of tech startups, founders trying to achieve rapid revenue expansion often face challenges due to limited budgets. Scaling up can seem improbable—where do you start, how do you do it, and how many expensive people do you have to hire? Fortunately, within your arsenal

Elevate Your Revenue Game with Tailored Customer Success Strategies In the fast-paced and competitive landscape of small B2B technology companies, every dollar, and every client relationship matters. For these organizations, the need for efficient, targeted, and results-driven customer success is more critical than ever. In this blog post, we’ll explore

Why Customer Success? Customer success (CS) is crucial to the long-term success of B2B tech firms. In today’s market, keeping and growing your existing clients can be even more important than winning new ones. For those firms that rely on recurring revenue, every client counts. The cost of losing just