Reditus Group Blog

The Startup Scramble: Speed is King The startup game is a race against time. Securing funding, building a product, and acquiring customers all need to happen before your rivals do. But revenue generation can often leave young companies stuck in low gear. Hiring a full-time Head of Sales seems like

Introduction For early stage startups, the right leadership has a major impact on the company’s trajectory. For early-stage US-based B2B tech startups (or even small-to-medium foreign B2B tech companies looking to penetrate the US market), hiring a part-time VP of Sales—also known as a fractional CRO (Chief Revenue Officer)—can be

Introduction Here at Reditus, we talk with dozens of startups every week. Achieving stable and sustainable revenue growth is the dream of every one of them. For startups, revenue growth isn’t just about making money; it’s about survival, scalability, and ultimately, achieving their mission. In this blog, I’m going to

Introduction From disruptive innovations to groundbreaking solutions, startups are at the forefront of driving change and reshaping industries. Yet, amidst the constant innovation, lies the challenge of establishing a foothold in the market. For small B2B tech startups, this journey becomes even more complex, from limited resources and constrained budgets

Introduction In the world of B2B SaaS (Business-to-Business Software as a Service), customer retention is the cornerstone of sustainable growth. For startups in this space, mastering customer retention strategies is not just a choice but a necessity for survival and success. In this blog post, we’ll delve into the intricacies

Introduction In the constantly changing landscape of tech startups, founders trying to achieve rapid revenue expansion often face challenges due to limited budgets. Scaling up can seem improbable—where do you start, how do you do it, and how many expensive people do you have to hire? Fortunately, within your arsenal

Introduction I’m dating myself, but I got my IMBA and re-entered the workforce in 1998—into the software industry. I experienced first-hand how the lead-up to Y2K coupled with the advent of widespread internet usage created a huge boom of irrational behavior in the tech sector in the late 90’s. Today,

Interview with Joe Buchanan, CEO and Founder of FractionL There’s been a lot of buzz around fractional executives recently. We decided to catch up with Joe Buchanan, Founder and CEO of FractionL, the leading fractional executive placement firm that matches executives with part-time jobs. Joe gave us some background on

Introduction We work within the B2B Tech Startup world, and we frequently run into founders and CEO’s that don’t budget for Sales or Marketing. Either they ran out of money building product, thinking their product will be so good it will sell itself, or they thought that they can start

by Tim Koopmann, Craig Watkins and Zach Gossin Snow was on the ground in Northern Virginia and Iowa, while South Georgia dipped into the high-20’s. The three Reditus co-founders Tim Koopmann, Craig Watkins and Zach Gossin, took the opportunity to relax indoors and enjoy an informal virtual happy hour while