Is the current generative AI boom just a later generation’s dot-com bubble? 

Introduction I’m dating myself, but I got my IMBA and re-entered the workforce in 1998—into the software industry. I experienced first-hand how the lead-up to Y2K coupled with the advent of widespread internet usage created a huge boom of irrational behavior in the tech sector in the late 90’s. Today, I speak with a dozen […]

The State of the Fractional Executive Market [Interview]

Interview with Joe Buchanan, CEO and Founder of FractionL There’s been a lot of buzz around fractional executives recently. We decided to catch up with Joe Buchanan, Founder and CEO of FractionL, the leading fractional executive placement firm that matches executives with part-time jobs. Joe gave us some background on the industry and its current […]

Hiring Commission-Only Sales Reps: The Good and the Bad 

Introduction We work within the B2B Tech Startup world, and we frequently run into founders and CEO’s that don’t budget for Sales or Marketing. Either they ran out of money building product, thinking their product will be so good it will sell itself, or they thought that they can start off by hiring commission-only sales […]

SaaS Industry Trends for 2024: A Virtual Fireside Chat

by Tim Koopmann, Craig Watkins and Zach Gossin Snow was on the ground in Northern Virginia and Iowa, while South Georgia dipped into the high-20’s. The three Reditus co-founders Tim Koopmann, Craig Watkins and Zach Gossin, took the opportunity to relax indoors and enjoy an informal virtual happy hour while discussing the year ahead. With […]

Conquering the Cloud: A Comprehensive Guide to SaaS Growth Strategies in 2024

CONTENTS: Introduction  Understanding Your Foundation: Product-Market Fit and Customer Centricity Marketing Arsenal: Attracting New Users Lead Generation and Nurturing: Fueling the Acquisition Engine Navigating the Complex Sales Cycle: Tailoring Strategies for Success Nurturing the Vine: Engagement and Retention Expanding Your Horizons: Growth Strategies for Different Stage Conclusion Introduction The B2B Software-as-a-Service (SaaS) industry is currently […]

Unlocking Growth: Understanding and Optimizing SaaS Customer Acquisition Cost (CAC)

In the dynamic landscape of Software as a Service (SaaS), success is often measured by key performance indicators that reflect a company’s ability to acquire and retain customers. One such crucial metric is the SaaS Customer Acquisition Cost (CAC). In this comprehensive guide, we will delve into the intricacies of CAC, exploring what it is, […]

Unlocking Startup Success: Understanding the SaaS Magic Number

In the dynamic landscape of startups, founders are constantly navigating a sea of metrics and ratios to ensure their venture’s success. One such critical metric that has become a cornerstone for evaluating a SaaS (Software as a Service) company’s health and growth potential is the “SaaS Magic Number.” In this blog post, we will delve […]

Startup Sales: Build Your Dream Team, One Maestro at a Time (Outsourcing Optional)

Startup life is a whirlwind. You’re juggling product development, marketing, funding, and a million other things, all while trying to build a sales engine that sings. But what if you could ditch the duct tape and cardboard box and craft a symphony of growth? Enter the fractional CRO, your strategic maestro who can harmonize your […]

Fractional Revenue Team: A Cost-Effective Solution for Business Growth

In today’s competitive business landscape, achieving sustainable revenue growth is a constant challenge. Companies of all sizes are looking for innovative ways to optimize their sales and marketing efforts, drive lead generation, and ultimately increase revenue. This is where the concept of a fractional revenue team comes in. What is a fractional revenue team? A […]

Build your GTM Strategy on Customer Success Goals

In the rapidly evolving landscape of small B2B tech companies, achieving sustainable growth and stability demands a carefully crafted Go-to-Market (GTM) strategy. Amidst the many considerations, integrating robust customer success initiatives becomes a strategic imperative—and one that most companies do poorly from the beginning. This blog explores the pivotal role customer success plays in the […]

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