Reditus Group Blog

I. Startups: Why a Full-Time Marketer is Overkill For startups, resources are tight, priorities shift constantly, and scaling operations without ballooning overhead is critical. Hiring a full-time marketing resource may seem like a natural step as your business grows, but for many startups, it’s overkill. Startups need lean teams that

Hiring a full-time sales leader might seem like the logical step for startups and small businesses eager to drive revenue. However, in reality, many founders find themselves on a hamster wheel—constantly hiring, training, and losing unqualified salespeople who fail to deliver results. This cycle wastes time, money, and resources, leaving

Want to Lose a Customer? Here’s How! If you’re eager to send customers running for the hills, all you have to do is drop the ball on a few key fronts. But for those who want to avoid the costly churn and never lose a customer, let’s dive into the

How to Limit Your Growth It’s a common pitfall in many B2B tech startups: Customer Success (CS) functions are often an afterthought, stepping in only after the sale is made and the relationship is already in motion. Sales teams close deals, hand them off, and move on to the next

What Are Sales Motions and Sales Plays? Sales motions refer to the overarching approach your sales team takes to move prospects through the sales funnel. A sales motion outlines how to engage with potential customers, from the first point of contact to closing the deal. A well-crafted sales motion aligns

Three-Way Tug-of-War The effectiveness of a company often hinges on how well its Revenue Team—comprising marketing, sales, and customer success—functions as a cohesive unit. There is inherent friction between these groups in many companies, leading them to operate in silos. This separation can lead to misaligned goals, inefficient processes, and

Complex phone calls? Isn’t that all a sales rep does? Complex sales are the lifeblood of many B2B companies, representing high-stakes transactions that can significantly impact a business’s growth and success. These sophisticated sales require navigating intricate decision-making processes, involving multiple stakeholders and often extending over several months or even

Introduction In the B2B tech startup space, free software trials are often seen as an effective way to attract and convert customers. The common belief is that by offering a no-cost trial, companies can showcase the value of their software, build trust, and eventually turn trial users into paying customers.

Too Many Day Jobs? Are you the founder or leader of a small B2B startup? Is founder-led sales weighing you down, keeping you from other priorities? If you’re like most founders, the only thing you like about sales is when you get to talk about your product or service and

The Founder-Sized Hamster Wheel In the early stages of a startup, founders often find themselves wearing multiple hats, with sales being one of the most crucial. Many founders enjoy the opportunity to go out and proselytize their idea. However, after a while, the excitement of potential deals can quickly turn