Reditus Group Blog

Introduction Market segmentation is a fundamental aspect of business strategy, especially for B2B tech startups looking to carve out a niche. Effective segmentation allows startups to focus their sales and marketing, and to tailor their products and services to the needs of specific groups. This enhances marketing efforts and improves

Introduction When you’re ready to hire your first sales rep at a startup, it’s a step that signals readiness for growth and a crucial milestone in your journey to generate substantial revenue. The urgency to bring revenue in the door—to fund product development, scale operations, and accelerate growth—is palpable and

For early-stage startups, accelerating sales is critical to survival. Startups need to grow rapidly, establish market presence, and generate revenue—all while competing against established players. However, these ambitious goals often lead founders into a common trap: hiring a full-time sales leader, only to discover the long hiring process and the

Introduction For early-stage B2B tech startups, having the right leadership, such as a Chief Revenue Officer (CRO), can make all the difference between stagnation and accelerated growth. However, hiring full-time executives can be expensive and often unnecessary at the early stages. That’s where a part-time VP of Sales—sometimes called a

Focus First, Worry About the Rest Later Here at Reditus, we engage with dozens of startups every week, and almost all of them have the same goal: achieving sustainable revenue growth. For these companies, revenue generation is more than just making money; it’s about survival, scalability, and ensuring their mission

Growth on a Budget: Why Outsourcing is the Key to Scaling Small B2B tech startups often find themselves at the forefront of innovation, crafting groundbreaking solutions to disrupt industries. However, despite their potential, many struggle with establishing a foothold in competitive markets. The challenges are substantial: limited resources, small budgets,

Winning the Long Game with SaaS Customer Retention Acquiring new customers may feel like the ultimate achievement in the B2B SaaS space, but it’s just the beginning of a longer journey. The real victory lies in retaining those customers, transforming initial signups into loyal, long-term users. Startups in the B2B

Change the Game with Fractional Teams In the constantly changing landscape of tech startups, founders aiming for rapid revenue growth often hit a wall: limited resources and budget constraints. Scaling up feels impossible—where do you start, how do you maintain growth, and how many expensive hires do you need to

Introduction I’m dating myself, but I got my IMBA and re-entered the workforce in 1998—into the software industry. I experienced first-hand how the lead-up to Y2K coupled with the advent of widespread internet usage created a huge boom of irrational behavior in the tech sector in the late 90’s. Today,

Interview with Joe Buchanan, CEO and Founder of FractionL We’ve seen a lot of buzz around fractional executives recently. Fractional CFOs, Fractional Chief Marketing Officers, etc. seem to be all over LinkedIn. We decided to catch up with Joe Buchanan, Founder and CEO of FractionL, the leading fractional executive placement