Reditus Group Blog

If Sales and Marketing Aren’t Driving CS, What’s the Point? These days, most B2B SaaS sales and marketing teams are often laser-focused on one thing: acquisition. But here’s a truth bomb—acquiring customers isn’t enough. What if I told you that your business’s success doesn’t hinge on how many customers you

Small B2B tech companies need every advantage to stay competitive, and Fractional Customer Success Services offer a scalable solution to boost growth. This post explores how to maximize your existing customer relationships and unlock new revenue potential by leveraging fractional CS expertise. Tap into Growth with Your Existing Customers In

Thinking of Hiring a Head of Sales? Speed and innovation are crucial for today’s B2B tech startups. For these companies, the role of a Head of Sales seems crucial for steering the ship toward success. However, this traditional approach to hiring a full-time resource may not always provide the agility

SaaS startups face relentless competition, making smart marketing essential to growth. For many, the challenge of standing out while balancing limited resources makes hiring a full-time Chief Marketing Officer (CMO) impractical. Enter the Fractional CMO—the ideal solution for startups looking to boost growth, manage marketing effectively, and maximize return on

Introduction At Reditus, we hold that startups need the best revenue teams to help them grow quickly. This is what a CRO can do for your business. These executives bring strategic knowledge to help the startup scale. However, many startups are unable to afford a good CRO. One solution that

Why Customer Success? Customer success (CS) is crucial to the long-term success of B2B tech firms. In today’s market, keeping and growing your existing clients can be even more important than winning new ones. For those firms that rely on recurring revenue, every client counts. The cost of losing just

Full-time Growth with Part-Time Savvy Achieving consistent growth and revenue generation is crucial for survival and long-term success for tech startups. While innovation is often the primary focus, effective sales strategies, marketing strategies, and robust revenue operations are equally vital. This is where a Fractional Chief Sales Officer (CSO) can